Unlock the Secrets to 20% More Direct Bookings. Join Our Hotel Marketing Workshop
February 19, 2020 | 9AM to 6PM

Loft Space BGC

Stop losing 15-30% commission to OTAs

Only 9/20 slots left

    
   18 reviews  
 
  
         
   Web Guru International
   5.018 Google reviews 
 
 
 
        Posted on Google  
   
   HDOrona Elevator Philippines 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Charles has above-average skills in Google Ads, and his strategy looks very promising. Thank you!
  
 
 
      Posted on Google  
   
   Precious Shenna Lo 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Just attended a Google Ads Q&A session with Charles, and I’m thoroughly impressed! He was incredibly knowledgeable and clearly an expert in the field. He was very thorough in answering all questions, and his explanations were clear and easy to follow. I learned a lot during the session, and I feel much more confident in my understanding of Google Ads. Highly recommend this session to anyone looking to deepen their knowledge of Google Ads—definitely worth it!
  
 
 
      Posted on Google  
   
   Ryan Cristopher Cañales 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Thanks Learn a lot about google ads. Highly recommended for businesses owners who wants to generate 6 digits in just 45 days.
  
 
 
      Posted on Google  
   
   John Mark Hilario 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Thank you po Coach. It's helpful.
  
 
 
      Posted on Google  
   
   Allan Antang 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Awesome values. I need to hear more from you.
  
 
 
      Posted on Google  
   
   John Perry “Jaypee” Kong 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Big thanks to Sir Charles for a great lesson! His skills in Google Ads are top-notch. Web Guru International is reliable, and I highly recommend them for Google Ads help!
  
 
 
      Posted on Google  
   
   John Calvin Vaughn 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Coach Charles is awesome! He's so accommodating & was able to make the complicated simple and easy to understand in the google ads seminar he conducted today. 10/10!
  
 
 
      Posted on Google  
   
   Gina Lastimosa 
 
 
 
 Trustindex verifies that the original source of the review is Google.  I strongly recommend this page, especially the webinar conducted by Sir Charles L, which was very professional and informative. Surely, he can benefit every business.
  
 
 
      Posted on Google  
   
   Denver Castillo 
 
 
 
 Trustindex verifies that the original source of the review is Google.  I'd like to thank sir Charles for the wonderful lesson. Web Guru International is very reliable and highly recommended when it comes to Google Ads!
  
 
 
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Our Certifications

As seen On:

Beneficiaries

Getting direct bookings is easier than you think—when you know how.

Hotel KPIs

I am at lost which hotel marketing KPIs to track

Web Design

I’m unsure what our website needs to attract more direct bookings.

Paid Ads

I tried ads before but my paid ads are not profitable

Direct booking revenue tracking

I am not sure if my website and booking engine are tracking revenue properly

In-house marketing team

I am paying a lower fee for my in-house marketing compared to hiring an agency, but I am not getting a return on investment (ROI)

We built this workshop to help you get more direct bookings

Take control of Your bookings and cut OTA costs

Join our helpful hotel marketing community

Expert insights from real-world practitioners

Walk away with tools you can use immediately

Build connections that matter - Join a network of like-minded hoteliers, marketers, and hospitality professionals.

Not sure if this hotel marketing workshop is for you?

Our workshop is NOT for everyone, and truth be told we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let’s cut to the chase

Who is this for?

Hotel - Resort owners - marketing team who are willing to invest in getting more direct bookings

Hotel - Resort owners who has more than 4/5 reviews on

Hotel - Resort owners who believe in a win-win situation

Hotel - Resort owners who are open to new ideas

Who is this NOT for

Hotel - Resort owners who want to rely on OTAs to get 15-30% commission

Hotel - Resort owners who do not give priority to giving outstanding service

Hotel - Resort Owners who do not want to invest in marketing

Hotels - Resort owners who have less than 4/5 review

Hotel - Resort who does not have their own website ( Facebook page does not count) and booking engine

This Workshop is Perfect for You If You Fall Into Any of These Categories!

Hotel - Resort Owner

In-house hotel marketing

Hotel media buyer

Hotel General Manager

Hotel Educator

Workshop Date & Venue

February 19, 2025, at 9am to 6 pm Wednesday (Philippines time)

Limited to 20 participants only. Only 9/20 slots left

Loft Spaces BGC. Unit 707 One Park Drive 11th Drive, corner 9th Ave, Taguig, 1634 Metro Manila

SECURE YOUR SPOT

Schedule

8:00 AM to 9:00 AM: Registration

9am to 9:30am : Introduction to Hotel Marketing

9:30am to 11am : Paid Social - With Hands-on Ad Creation - Introduction to Facebook Advertising for Hospitality - Core Facebook Ad Objectives for Hotels & Resorts - Advanced Targeting Strategies

11am to 12pm : Paid Social - Campaign Creation Made Easy: Step-by-Step Walkthrough with Live Expert Feedback

12pm to 1pm : LUNCH

1pm to 2pm : Google Ads Pmax For Travel - How to utilize Google Hotel Ads for Direct Bookings - Joanna Ong - Google Singapore (via live stream)

2pm to 4pm : How to create google ads campaigns that get direct bookings

4pm to 5pm : Google ads Campaign Creation Made Easy: Step-by-Step Walkthrough with Live Expert Feedback

5pm to 6pm : Networking

SECURE YOUR SPOT

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About Destination Marketing

Destination Marketing was created to help hotels and resorts combat the economic impact of the pandemic by increasing their direct bookings. We understand the difficulty of succeeding in a highly competitive hospitality industry, and that's why our focus is on helping you get the most from your online marketing efforts.

Gynne and Charles, our founders, have an impressive 20+ years of experience in this field. We specialize in helping you get more direct bookings, rather than relying on OTAs. As Bruce Lee famously said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” At Destination Marketing, we understand that mastering marketing requires practice and dedication - something we strive to provide.

Meet the Team

Charles Licup

Google Ads Consultant

A seasoned Google Ads practitioner with a proven track record of helping hotels boost direct bookings and reduce reliance on third-party platforms.

Gynne Lim

Paid Social Consultant

An expert in crafting high-performing paid social ad campaigns designed to help hotels drive more direct bookings and reduce dependency on OTAs. With a deep understanding of the hospitality industry and social media trends

Joanna

GUEST SPEAKER - GOOGLE SINGAPORE

Travel Ads Specialist for Google

Joanna is an experienced Travel Ads Specialist for Google, empowering hotel advertisers to show up on Google Travel Ads to boost direct bookings.

GUEST
SPEAKER

Destination Marketing By The Numbers

10+

Completed Hotel/Resort Projects

20+

Combined Years Experience

76+

Happy Clients

5

Team Members

Hotel Clients that We have Worked with:

Trusted Industry Speaker

Lock in the Best Deal with Our Regular Rate

Don’t miss out—book now to grab the best price available regular rate spots are limited, so secure yours today and save big!

Fast Action Bonus!

Claim your Free Website Audit and unlock the potential to increase your direct bookings by 20%! Choose between Regular or VIP audits — available exclusively for the first 5 takers.

This is our first-ever workshop—and it might just be our last. Why? Because bringing this unique experience to life takes an incredible amount of effort, and we’re not sure we’ll do it again.

If you’ve been waiting for the perfect chance to dive in, this is it. Don’t let this one-time opportunity slip away—secure your spot now before it’s gone forever!

EARLY BIRD

Jan. 25 to Feb. 9

•5,999 Pesos (VIP)

•3,599 Pesos (Workshop + Recording)

•2,999 (Workshop)

SELECT

REGULAR

Feb. 10 to Feb. 18

•7,999 Pesos (VIP)

•5,599 Pesos (Workshop + Recording)

•3,999 Pesos (Workshop)

SELECT

WALK-IN

FEB 19

•9,999 Pesos (VIP)

•8,599 Pesos (Workshop + Recording)

•4,999 Pesos (Workshop)

SELECT

Your Investment - Regular Rate Up To Feb 18, 2025 - Introductory Price

WORKSHOP ONLY

Regular Rate

Jan. 25 to Feb. 9

₱3,999

• ONSITE WORKSHOP GOOGLE ADS & META ADS

• FREE LUNCH

• NETWORKING SESSION

SELECT

VIP
CONSULT + WORKSHOP + RECORDING
(5 Slots Only)

Regular Rate

Feb. 19

₱7,999

•FREE 1 HOUR CONSULTING

WORKSHOP + RECORDING

• NETWORKING SESSION

• FREE LUNCH

SELECT

RECORDING + WORKSHOP

Regular Rate

Feb. 10 to Feb. 18

₱5,599

• ONSITE WORKSHOP GOOGLE ADS & META ADS

• FREE LUNCH

• NETWORKING SESSION

• RECORDING

SELECT

Direct Booking Revenue vs. OTA Revenue with the Same ₱500,000 Spend

Direct Booking Revenue After Spending on Paid Ads (Google or Meta) and Hiring an Agency or In-House Person

Php 500,000

Less Agency Fee or InHouse Marketing

Php 25,000

Google Ads / Meta Ads Budget

Php 20,000

Net Revenue

Php 455,000

Amount Saved From OTA Commissions

Php 150,000

Hotel Monthly Revenue From OTAs

Php 500,000

OTA Commission (Assuming 30%)

Php 150,000

Net Revenue

Php 350,000

Direct Booking Results

Luxury Resort Google Ads Results

831,000 Pesos In Direct Booking Revenue & 66x in Return on Ad spend

Resort Meta Ads Results

9 Direct Bookings From Meta Ads

Business Hotel Google Ads Results

8.10x Return On Ad Spend

100% Direct Booking Guarantee

If you don’t feel our workshop provided actionable strategies to increase your direct bookings, we’ll refund your registration fee—no questions asked!"

Frequently Asked Questions

Is this suited for those who have no experience in hotel marketing?

Yes, while prior marketing experience is helpful, the workshop is designed for all skill levels.

What are the payment options? Do you have installment packages?

Paypal, credit card (visa, MasterCard).

Bank Payment and GCASH are available upon request.

Yes we have installment packages for our VIP and onsite workshop + recording packages. Reach out to us if you want to avail this.

Will I receive a certificate? Do you have parking?

Yes. You will receive a certificate (onsite participants) only.

Parking is available in Uptown Mall (2-3 minutes walk)

Do you have a buddy promo?

Get 50% OFF on the second ticket when you join with a friend or team member. Reach out to us if you want to avail this.

Have a Question?

Unlock the Secrets to 20% More Direct Bookings. Join Our Hotel Marketing WorkshopFebruary 19, 2020 | 9AM to 6PMLoft Space BGC

As seen On:

Beneficiaries

Getting direct bookings is easier than you think—when you know how.

Hotel KPIs

Web Design

Paid Ads

Direct booking revenue tracking

In-house marketing team

We built this workshop to help you get more direct bookings

Not sure if this hotel marketing workshop is for you?

Who is this for?

Who is this NOT for

This Workshop is Perfect for You If You Fall Into Any of These Categories!

Hotel - Resort Owner

In-house hotel marketing

Hotel media buyer

Hotel General Manager

Hotel Educator

Workshop Date & Venue

Schedule

About Destination Marketing

Meet the Team

Charles Licup

Gynne Lim

Joanna

Travel Ads Specialist for Google

Destination Marketing By The Numbers

Hotel Clients that We have Worked with:

Trusted Industry Speaker

Lock in the Best Deal with Our Regular Rate

Jan. 25 to Feb. 9

Feb. 10 to Feb. 18

FEB 19

Your Investment - Regular Rate Up To Feb 18, 2025 - Introductory Price

WORKSHOP ONLY

Jan. 25 to Feb. 9

VIPCONSULT + WORKSHOP + RECORDING(5 Slots Only)

Feb. 19

RECORDING + WORKSHOP

Feb. 10 to Feb. 18

Direct Booking Revenue vs. OTA Revenue with the Same ₱500,000 Spend

Direct Booking Revenue After Spending on Paid Ads (Google or Meta) and Hiring an Agency or In-House Person

Less Agency Fee or InHouse Marketing

Google Ads / Meta Ads Budget

Net Revenue

Amount Saved From OTA Commissions

Hotel Monthly Revenue From OTAs

OTA Commission (Assuming 30%)

Net Revenue

Direct Booking Results

831,000 Pesos In Direct Booking Revenue & 66x in Return on Ad spend

9 Direct Bookings From Meta Ads

8.10x Return On Ad Spend

100% Direct Booking Guarantee

Frequently Asked Questions

Is this suited for those who have no experience in hotel marketing?

What are the payment options? Do you have installment packages?

Will I receive a certificate? Do you have parking?

Do you have a buddy promo?

Feel Free to Contact Us

Unlock the Secrets to 20% More Direct Bookings. Join Our Hotel Marketing Workshop
February 19, 2020 | 9AM to 6PM

Loft Space BGC

VIP
CONSULT + WORKSHOP + RECORDING
(5 Slots Only)