Stop Wasting Money on Google Ads! Get a Proven Strategy & Predictable Revenue in 30 Days with Expert Consulting
Our proven system turns your ad spend into consistent sales—with a guaranteed 25% reduction in customer acquisition costs or your money back
4.97/5 based on verified reviews
Why Our Approach Works When Others Fail Unlike typical agencies that focus on vanity metrics, our consultancy starts your bottom line. We build campaigns designed specifically to generate revenue-not just impressions or clicks.
"100% Satisfaction Money-Back Guarantee: If you don't walk away from our consultation with at least 3 actionable strategies to improve your Google Ads performance,
Web Guru International is 100% focused on Google Ads—nothing else. Unlike other digital marketing agencies that try to do everything, we specialize in what we do best. That means no Facebook Ads, no SEO, no social media marketing—just high-performing Google Ads campaigns that drive real results.
Like what Bruce Lee said:
Web Guru International is 100% focused on Google Ads—nothing else. Unlike other digital marketing agencies that try to do everything, we specialize in what we do best. That means no Facebook Ads, no SEO, no social media marketing—just high-performing Google Ads campaigns that drive real results.
Like what Bruce Lee said:
“I fear not the man who has practiced 10,000 kicks once,
but I fear the man who has practiced one kick 10,000 times.”
but I fear the man who has practiced one kick 10,000 times.”
Bruce Lee
Hi, I'm Charles!
Let me share a little secret with you—one that might not seem like a secret at first.
Back in 2008, I was a complete newbie at running Google Ads (then called AdWords). I had no idea what I was doing, and to be honest, our campaigns were a total disaster. We were spending money but had no way to track if it was actually bringing in leads.
I’ll admit—I didn’t even have Conversion Tracking set up on our website. That meant we had to guess how many visitors might have turned into qualified leads. We were flying blind, wasting budget, and hoping for the best.
Our 14 years in Google Ads have been a journey of continuous refinement. We've learned from our own challenges, studied the missteps of others, and benefited from invaluable mentorship that shaped our approach to digital advertising. Rather than resting on experience alone, we've invested substantially in advanced training to sharpen our expertise.
The result? Our proprietary Yin-Yang Method—a framework meticulously fine-tuned through years of agency work. This balanced approach harmonizes aggressive growth tactics with strategic optimization to generate superior ROI for your store. When you work with us, you're not just getting consultants; you're accessing a battle-tested methodology born from years of real-world success."
What We Specialize In To Help You Get More Direct Bookings
PPC (Pay Per Click) Google Ads (Adwords)
Helping you get more booking using the power of search
Meta Ads ( Facebook & Instagram ads)
Helping you get more booking using the power of paid social
Youtube Paid Advertising
Boost your products via YouTube video to create more awareness
Social Media Management
We optimize your social prescence so you'll get more direct booking
Direct Booking Optimization & OTA Management
Helping your hotel be more profitable.
Google Hotel Ads
Help your next guest find you on Google Maps Listings
Website Creation
We create websites that has its own booking engine so you'll get direct bookings
SEO
Improve your Google organic listings to improve your direct bookings
Email Marketing
Emails that get your more direct bookings . In addition, promote your restaurant, meeting rooms, spa, wedding venue
APPLY FOR A FREE CONSULTATION
TO INCREASE YOUR HOTEL'S OCCUPANCY RATE
Meet the Team
Charles Licup
A seasoned Google Ads practitioner with a proven track record of helping hotels boost direct bookings and reduce reliance on third-party platforms.
Gynne Lim
An expert in crafting high-performing paid social ad campaigns designed to help hotels drive more direct bookings and reduce dependency on OTAs. With a deep understanding of the hospitality industry and social media trends
We help you get 30% more
direct bookings
10+
Completed Hotel-Resort Projects
20+
Combined Years Experience
76+
Happy Clients
5
Team Members
Hotel Clients that We have Worked with:
Trusted Industry Speaker
How We Work
Discovery Call
We will first understand your needs and goals. See if we are a fit working with each other.
We study your positioning in the market & how are you positioned against your competitors
We study your positioning in the market & how are you positioned against your competitors
Onboarding
We will make sure that we're on the same page and agree on targets and KPIs
Execution
We make sure we hit your goals and KPIs.We don’t bore you with vanity metrics like visits, time on page etc. We only care about hotel occupancy rate, Average Daily Rate or ADR, revenue per Available Room & Average length of stay (ALOS)
Optimization
The only thing that is constant is change so we continously strive to hit your KPIs using our own framework
Feedback
We value your feedback and listen on how we can hit your target milestones.
TO INCREASE YOUR HOTEL'S OCCUPANCY RATE
Direct Booking Revenue vs. OTA Revenue with the Same ₱500,000 Spend
Direct Booking Revenue After Spending on Paid Ads (Google or Meta) and Hiring an Agency or In-House Person
Php 500,000
Less Agency Fee or InHouse Marketing
Php 25,000
Google Ads / Meta Ads Budget
Php 20,000
Net Revenue
Php 455,000
Amount Saved From OTA Commissions
Php 150,000
Hotel Monthly Revenue From OTAs
Php 500,000
OTA Commission (Assuming 30%)
Php 150,000
Net Revenue
Php 350,000
Direct Booking Results
Luxury Resort Google Ads Results
831,000 Pesos In Direct Booking Revenue & 66x in Return on Ad spend
Resort Meta Ads Results
9 Direct Bookings From Meta Ads
Business Hotel Google Ads Results
8.10x Return On Ad Spend
100% Direct Booking Guarantee
If you don’t feel our workshop provided actionable strategies to increase your direct bookings, we’ll refund your registration fee—no questions asked!"
How Destination Marketing Is Different
Destination Marketing
OTAs
Typical Full Service Marketing Agency
Get Direct Bookings
High Commissions
Specializes in the Hotel Niche
Get more revenue from company outings , weddings and meetings
Google Partner
Focuses on profitablity
Beneficiaries
Case Studies
How WE DID IT
HEALTH STORE PHILIPPINES
29x ROAS (return on ad spend)
SKIPPERS PET PRODUCTS
Almost 6x ROAS (return on ad spend)
USA ENERGY DRINK
Almost 4x ROAS (return on ad spend)
Frequently Asked Questions
No, we don’t believe in long term contracts because we want you to stay because you are happy with us and we help you make money :)
Yes, since we can give a better return on ad spend and you can focus on your business.
If we can get you 5x ROAS ( so every 10,000pesos you spend, you get a revenue of 50,000), compared to managing it on your own and just getting 1x ROAS or less.
In addition, we can hit your goals faster and time is our most precious commodity.
If we can get you 5x ROAS ( so every 10,000pesos you spend, you get a revenue of 50,000), compared to managing it on your own and just getting 1x ROAS or less.
In addition, we can hit your goals faster and time is our most precious commodity.
We also need social media marketing, paid social SEO , website design. Can you also help with that?
This is a loaded question since there are a lot of factors involved like your product offer, competition, industry , your budget, website conversion rate etc but typically we can get your sales in the 1st week but typicailly it will take 1-3 months to get statistically significant data.
No, but we only work with ecommerce stores that we can help. We believe in a win-win situation.
